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American rapper and businessman, Jay-Z (born Shawn Corey Carter) has launched his cannabis company by the name Monogram. The 51-year old’s victory in the war on drugs has been painted as poetic justice. From transporting kilos to contributing to popular culture, this celebrity has obviously beaten all odds that predicted him dead or in prison by the age of 25.
Monogram is a contour of strains and pre-rolls and this projects the beginning of many business activities to come from the parent company, Ganjapreneur whose objectives are to incorporate a variety of cannabis verticals for a long period of time.
In the rapper’s words, “Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftsmanship is often overlooked. I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time, and care that goes into crafting a superior smoke.”
Michael Auerbach, the Founder of Subversive Capital along with support from Left Coast Ventures who are partners with Marley estate and Mexican guitarist, Carlos Santana put in the effort to make it a reality. This support was worth $575 million in the estimate.
Some Monogram strains include;
The 2G Flower This was first cultivated in small batches to enable an excellent quality, according to the description from the shop, “each nug is then hand-picked by MONOGRAM experts to ensure a premium experience from growing to smoke. Not too heavy. Not too light. Hits just right. Our 2g jar offers cannabis perfection.”
This cerebral strain helps with relaxation and promotes focus. This strain is complex with a sweet and herby aroma that transitions to a skunky smell.
There is also the 4G Flower which is a medium 34% and goes for $70.00.
Jay-Z’s involvement in the cannabis industry is now pronounced even though it can’t be compared to that of Wiz or Snoop. The rapper has taken to heading Caliva’s social justice initiatives.
This is also in addition to a $10 million venture fund 2% net income commitment to Black and minority-owned cannabis business ventures
The rapper might just have set a path for others to follow, with the strong partnerships and obvious dedication to the industry, what could go wrong?
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