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Japanese-Hawain professional tennis player, Naomi Osaka has been announced as the new face of Louis Vuitton. This move is celebrated across the sports world as she had used her influence to address racial injustice during last year’s US Open, an event that she won.
Naomi had put on a different mask for each match at Flushing Meadows, each mask bore the names of different black victims during the tournament.
A tweet by the brand read, “Multi-faceted, independent and modern. #LouisVuitton names #NaomiOsaka, one of the most explosive and influential tennis players of all-time, as the new House Ambassador debuting in #NicolasGhesquiere’s #LVSS21 Campaign.”
The 23-year will be debuting as the House’s latest ambassador in the Spring-Summer 2021 fashion campaign.
She tweeted, “Wow this is actually crazy. Honored to be @LouisVuitton newest House Ambassador. Funny story: I first bought my mom an LV bag when I was 16 as a birthday present and it’s kinda been a tradition since. Do I call this a full circle moment? Yes”
"Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton,".
"It is such an honour to work with Nicolas - he's a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me." Naomi had said.
Nicholas Ghesquière posted on Instagram, “I am so excited to welcome @naomiosaka as a new ambassador at @louisvuitton. Naomi is an exceptional young woman who represents her generation and is a role model for everyone. Her career and convictions are inspiring and I am in awe of Naomi. She stays true to herself and doesn’t compromise on her values. I am looking forward to sharing new projects with Naomi in the year to come!”
Naomi has already appeared in American Vogue and disclosed her first set collection at the New York Fashion Week in preparation for the opening grand slam of the year at the Australian Open in Melbourne.
No doubt the player is a professional both in the courts and on the runway.
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